Game-Changing

Sports Investment

Leading

the field

SRJ (/Surge/) is a leading sports investor, kicking off a new age for Saudi Arabia’s sports sector.

We are driving sustainable, game-changing investments across technology, media, programming, IP rights, and commercialization of venues – serving our sports sector today and tomorrow, in Saudi Arabia and across the MENA region.

Championed by Vision 2030 and the National Sports Strategy, we are delivering on the Kingdom’s promise to develop a winning, world-class sports sector.

Harnessing
The Sports Sector's

Untapped Potential

We recognize the truly unifying power of sports, its importance in people’s lives, and the new socioeconomic opportunities it presents for Saudi Arabia and the MENA region.

Guided by our strategic investment mandate, we are accelerating growth in four key areas.

Unlocking
Commercial Value

From sponsorship to naming rights, we are maximizing value, enhancing programming, and providing commercial opportunities for our partners, at home and away.

ENGAGING AND
EMPOWERING FANS

We are investing in technologies to enhance engagement and take the fan experience to new heights, making the sector more accessible to loyal fans and new audiences alike.

ACQUIRING AND
CREATING INTELLECTUAL PROPERTY

We are investing in technologies to enhance engagement and take the fan experience to new heights, making the sector more accessible to loyal fans and new audiences alike.

STRATEGIC
INVESTMENT IN
RIGHTS HOLDERS

Our minority investments in international leagues and events enable us to bring the best of the sporting world to our people – exciting existing fanbases, attracting new fans, and teeing up the ecosystem to thrive in the long term.

Backed by a

Winning Team

The SRJ board comprises a like-minded group of public and private sector leaders, united by a collective ambition to accelerate Saudi Arabia’s domestic sports economy and position the Kingdom as world-class sports destination.